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4 Questions with 40 Under 40: Crystal Pieschel

In June, LBM Journal introduced its 40 Under 40 awards. Now we’d like to introduce you to the members of the class. Our interviews spotlight the 40 Under 40 members’ LBM experience, thoughts on attracting young people to the industry, and visions for the future.

Crystal Pieschel, director of marketing for Mid-Cape Home Centers

In addition to being named as one of LBM Journal’s 40 Under 40, Pieschel has won a number of awards during her career, including the Northeastern Retail Lumber Association Rising Star award, multiple Home Builders Association Cape Cod BRICC Awards for best marketing program, several Builders and Remodelers of Greater Boston Prism Awards, and led the team to community spirit awards five years in a row. She also serves on the Cape Cod Young Professionals board of directors.

How did you become involved in the LBM industry?
I grew up with a close eye on the industry through my dad. He started working at my grandfather’s lumberyard in Bayfield, WI, when he was 12 and has been in it ever since. While I admired his passion for the industry in my youth, I never thought twice about entering it myself. Fast forward through my college years and initial roles in marketing and business development, an opportunity presented itself to enter the industry on the marketing side. Eight years in, I couldn’t be happier about making that career move. This truly feels where I was meant to be.

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What is your favorite part of your job?
The people and relationship side of the business. As I immerse myself further in the industry, I’ve had the privilege of connecting with incredible professionals from across the country. Working closely with our building material vendors, media partners, and local community leaders is a genuinely enjoyable part of my role. What excites me even more is collaborating with my team and customers, contributing to our growth, and cultivating customer relationships.

What advice would you give to companies looking to attract young professionals like yourself?
Give your people opportunities to grow, and invest in their potential. Prioritize qualities like initiative, communication skills, and eagerness to learn in young talent over mere industry experience. Be supportive of career-driven parents, especially those with young children as it can build long-term loyalty with the right individuals.

What is your personal mission statement?
To be the best mom, wife, and professional I can possibly be, providing continuous value to my personal and professional “stakeholders,” while growing, enjoying, and remaining true to myself in doing so.

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