Get Our Email Newsletter

5 questions for Mehmet Zenginler of G Wood Pro

Q: G Wood Pro and its Tantimber products are relatively new to the U.S. market. What should dealers and distributors know about your company and your products?

A: LBM dealers and distributors should know that we entered the market with the intent of changing the status quo.

We’re the exclusive distributor in the United States of Tantimber’s unique line of thermally modified decking, siding, louvers, laminated beams, pergolas, and decorative interior wall covering products that are manufactured using a cutting-edge ThermoWood process.

We distinguish ourselves by offering ThermoWood products that are manufactured in accordance with the International ThermoWood Association (ITWA) and are audited and certified by an independent third-party agency for quality control standards.

LBM Resources

White Paper: The 5Ws of Tracking Productivity and How to Start

This article examines the who, what, where, when, why and how of tracking productivity in lumber and building materials (LBM) dealer businesses.

ThermoWood is a patented process that refines and modifies wood to transform its structure into its most stable and durable configuration, which prevents expanding, contracting, warping, twisting, and cupping. Because of their low moisture content, ThermoWood products don’t become a food source for insects due to seasonal changes and are virtually impervious to fungi and bacteria that can cause decay. Furthermore, all our ThermoWood products are FSC certified, chemical-free (non-toxic), eco-friendly, fully recyclable, and not prone to splitting, breaking, or cracking.

Q: Tantimber and other thermally modified wood products have long enjoyed broad acceptance throughout Europe and other countries. What’s the key to the products’ success in those markets?

A: The short answer is, Europe and other neighboring countries are more progressive and environmentally conscious. Europe’s environmental legislations including the European Biocides Directive required European countries to promote, discover, and adapt thermo-modification technology in 1990s. ThermoWood took off commercially and it has been thriving since then.

It’s appropriate to say that quality, durability and sustainability are baseline standards for all European and other countries. It’s in their laws. It’s their culture. It’s a lifestyle.

- Advertisement -

Q: Why is now a good time for LBM dealers and distributors to consider adding G Wood Pro’s Tantimber to their product offerings?

A: It’s now or never! We will only continue to search for the right partners until our aggregated distribution reach is powerful, effective, and efficient nationwide or until we maximize our production capacity.

As a new supplier in the market, we’re aware that we can’t fulfill market demand without established, reputable partners alongside us. Fortunately, we were able to persuade a few innovative minds who are equipped to represent the Tantimber brand to partner with us exclusively.

More importantly, Tantimber is doubling its production capacity with a new 300,000-sq.-ft. facility outside of Istanbul, Turkey, so we’re able build more meaningful partnerships without creating delays and damaging our existing relationships.

- Advertisement -

Q: Product availability and supply chain issues continue to be a serious challenge for the U.S. construction supply industry. How will G Wood Pro address those problems?

A: To combat market instability and mitigate risks, we have an exclusive Upfront program that allows our exclusive partners to make an educated and informed commitment based on projected market demand, sales performances, size of the sales team and territory, potential new product rollouts, etc. More importantly, it gives our partners a one-time opportunity to place their 2023 orders at 2022 prices, which in turn enables us to proactively buy raw materials to guarantee desired wood species, sizes, profiles and volume to be delivered on a custom and reliable timeline.

Q: The science behind thermally modified wood is sound, and the demand for quality decking and siding products is solid, but the bottom line for LBM dealers and distributors relies on sales and margins. How can G Wood Pro help with that?

A: For qualified partners, we offer a no-risk value proposition that includes competitive annual bulk purchase rates that are stable, an exclusive distribution territory, white glove customer service, marketing support, sales materials, in-person product training and more. At the end of the first year of partnership, we offer to buy all our remaining ThermoWood products back if whatever reason they don’t meet our partners’ expectations.

Anyone who has a genuine interest in thermally modified wood products should consider what we have to offer.

5 Questions gives businesses the opportunity to provide their expertise by answering relevant issues in the LBM industry.

Get our free newsletter

Join thousands of other lumber and building material industry leaders and keep up with the companies, people, products and issues shaping the industry.

What's New

Digital Partners

Become a digital partner ...

Sales Comp Study

Download this 55-page, in-depth study by LBM Journal of industry trends in sales force compensation and benefits. See how your organization stacks up.

Webinars

- Advertisement -

White Papers

View all ...

- Advertisement -

Partner Content

View all ...

- Advertisement -

Registration is now open for the LBM Strategies 2024 Conference