For the ninth consecutive year, 84 Lumber is demonstrating its continued support for Breast Cancer Awareness Month this October by donating to various charitable organizations, turning its social media profiles and billboards nationwide pink, and highlighting its commitment to raising awareness and supporting the fight against breast cancer.
“We are proud to continue dedicating our resources to supporting breast cancer awareness,” said Amy Smiley, vice president of marketing at 84 Lumber. “As a woman-owned company, we are committed to supporting the cause in advancing research and providing aid to those affected by this disease. In addition to leveraging our corporate platform to spread awareness, we will also integrate support initiatives at the store level.”
84 Lumber is demonstrating its support at team headquarters by preparing care packages for patients, survivors, and those impacted by breast cancer. Packages will be distributed to cancer patients at UPMC Washington and St. Clair Hospital, which are located near the company’s headquarters in Eighty Four, PA. Each individual care package will feature pink satin pillowcases, beauty products, handmade friendship bracelets, pink 84 Lumber Yeti tumblers, electrolytes, and James Hardie branded items. Additionally, the company will be hosting a social media giveaway to further engage and support the community.
The company will also boost brand visibility at the store level by implementing special store BCA kits that will include cans of pink spray paint, pink branded flags, and 84 Lumber logo stencils. 84 Lumber’s logo will be spray-painted pink on lumber deliveries across the country.
84 Lumber is also donating $8,400 each to Komen for the Cure: Susan G. Komen Breast Cancer Foundation, the Living Beyond Breast Cancer nonprofit, and the National Breast Cancer Coalition. Each of these organizations provide breast cancer information and educational resources, support, and advancing breast cancer research. They are committed to offering support to patients, ensuring they have assistance at every stage of their journey.