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Bob Heidenreich

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Bob Heidenreich, owner of The Deck Store, in Apple Valley, Minn., has been selling decking and home improvement projects for 30 years. Follow Bob on Twitter: @TheDeckStore.
online retail e-commerce 101

How to staff your company for online sales

When I meet other lumberyard operators who know that I do a significant amount of my retail business over the internet, one of the first things they ask is how they can best hire the staff to get themselves set up for a similar operation.
online retail e-commerce 101

Beginning tools for e-commerce

Many of us in the LBM industry are either former builders or are familiar enough with the building trades to know that you can’t build anything worthwhile without the proper tools.
online retail e-commerce 101

Is online retail right for you?

While I have been writing a column for LBM Journal on decking for the past several years, this month’s column begins a new focus.
Heidenreich - credit card disputes

Beware of credit card disputes when selling online

Usually, there aren’t many problems when customers use credit cards. But, in this month’s column, I want to talk about credit card disputes. 
Heidenreich - credit card disputes

Why I don’t offer store credit

One of the reasons I first founded The Deck Store years ago is because local lumberyards wanted me to use their in-house credit lines, and I preferred not to.
Heidenreich - credit card disputes

How manufacturers and dealers can partner in online retail

I think our industry is missing out on an opportunity for manufacturers in online retail, with product pickup at independent lumberyards.
Heidenreich - credit card disputes

Customer agreements can prevent negative online reviews

As the retail experience continues to evolve, so do customer expectations.
Heidenreich - credit card disputes

Product release schedules cause problems for dealers

While dealers are on the front lines selling products, the manufacturers and distributors are not in the same season as we are.
Heidenreich - credit card disputes

Get creative when faced with inventory shortages

I think a lot of decking materials dealers saw it coming, at least here in the upper Midwest. The economic outlook, the housing and...
Heidenreich - credit card disputes

Build customer loyalty through in-store classes

As building material retailers, we spend a good part of our winter and early spring making sure our employees are up to speed on...

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