Bob Heidenreich
Robert Heidenreich is a talented and creative deck designer and construction craftsman of more than 30 years. He is the founder and owner of several retail and construction businesses in the Twin Cities area of Minnesota.
His thriving businesses include; The Deck & Door Company established in the 1980’s providing installation, of quality residential and commercial decks. Additionally, The Deck Store established in 1999, is an independently owned retail hardware and lumberyard focusing on professional quality decking materials and outdoor living environment products to consumers and local tradesman.
Robert’s companies and some of his professionally completed projects have been featured in numerous consumer publications including; The Family Handyman, Sunset Books, Deck Builder, Deck Contractor, HGTV “Sweat Equity” as well as various local publications.
Mr. Heidenreich is now in his third year as a nationally published columnist to one of the building material industries leading trade publications; LBM Journal, where he provides insightful business and construction management tips in a straightforward and encouraging monthly column geared to help retailers, builders and contractors improve their own businesses.
Robert has perfected the design/sales process with the development of his unique View, Proportion, and Focus concept. He also has an extensive knowledge of the residential building and sales process, its customers and the composite and treated materials used in the decking industry.
Some of his marquee accomplishments include creating custom deck displays and educating attendees at the 2007 International Builders Show, Tokyo, Japan. More recently, he created the largest real wood deck display using Eco-Life by Viance, and instructed at the Show Village School House for, at the 2009 International Builders Show, Las Vegas, Nevada.
Specialties: Robert has perfected the design/sales process with the development of his unique View, Proportion, and Focus concept. He also has an extensive knowledge of the residential building and sales process, its customers and the composite and treated materials used in the decking industry.
Latest Articles
Selling the Deck Project
Build customer loyalty through in-store classes
As building material retailers, we spend a good part of our winter and early spring making sure our employees are up to speed on...
Selling the Deck Project
Make sure your deck components and accessories are quality-compatible
In the previous months' columns, we’ve talked about getting all of our inventory organized, and the planning of the new decking season that most...
Selling the Deck Project
Preseason prep for lumberyards
It's that time again—I’ve used this analogy in these columns before, but it’s worth repeating: Lumberyards need to treat the slow days of March...
Selling the Deck Project
Timing and distributor relationships matter when selecting new products
I mentioned in last month's column that I’m skipping this year’s local home and garden winter shows. I have a number of reasons for doing so,...
Selling the Deck Project
Why I’m skipping local home shows this year
In the past I’ve talked about how our team at The Deck Store has invested a lot of time and energy into making creative...
Selling the Deck Project
Wood is good for deck boards, but are manufactured surfaces better?
When I first started out as a deck builder in the 1990s, I created a business plan that said my focus was going to...
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