Bob Heidenreich
Bob Heidenreich, owner of The Deck Store, in Apple Valley, Minn., has been selling decking and home improvement projects for 30 years. Follow Bob on Twitter: @TheDeckStore.
Latest Articles
Industry News
Educate customers on the cost of treated lumber
I want to talk about something that happens at our store all the time, and I bet it happens at yours too. It plays...
Industry News
Lighting and stairs training for deck contractors
Last year around this time, I wrote about how The Deck Store hosts a Contractor College each spring before the deck season. It’s an...
Industry News
Have contracts in place when selling installed decks
If you're a retailer who is thinking of going into the installed sales side of decks, there are really two ways you can do...
Industry News
Train your customers for deck season
Over the winter months, you’ve no doubt spent a significant amount of time determining which decking products your lumberyard will carry. You’ve reviewed your...
Industry News
Exclusivity and buybacks are keys to winter buy deals
As dealers are working on winter buys, it’s important to keep in mind that the lowest price from a manufacturer doesn’t always equal the...
Industry News
Winter is a good time for vendor reviews
It seems that the only time you notice major issues with a vendor is when you’re just too busy to deal with it. That’s...
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Industry News
How national trade shows grow your business
I think that too often LBM dealers get comfortable in their own region and miss out on trade shows that are outside of their...
Industry News
Five steps to start selling online
At the LBM Strategies Conference last month, I sat on a panel discussion centered around e-commerce and how lumber dealers can get started selling...
Industry News
The most important rule of selling composite decking
If you're anything like me, for a lot of things in life, you tackle a project head on right away and if all else...
Industry News
How to Protect Your Business From Credit Card Fraud
One recurring theme I hear when lumber dealers ask me about getting into the online retail business is how to deal with credit card...
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