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Bob Heidenreich

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Bob Heidenreich, owner of The Deck Store, in Apple Valley, Minn., has been selling decking and home improvement projects for 30 years. Follow Bob on Twitter: @TheDeckStore.

The most important rule of selling composite decking

If you're anything like me, for a lot of things in life, you tackle a project head on right away and if all else...

How to Protect Your Business From Credit Card Fraud

One recurring theme I hear when lumber dealers ask me about getting into the online retail business is how to deal with credit card...

How Much Weight Can My Deck Hold?

What to look for when calculating deck load. As homeowners enter the summer months, many are looking into DIY projects that will allow them to...

The Importance of Establishing Customer Expectations

Most anyone sho was trained in this business was taught at one point or another that, “the customer is always right.” Can’t you just...

Why You Should Create a Contractor College

A good way to strengthen your relationship with some of your best customers is to help them train their own employees. That is one...

Turn Your Re-Deck Projects Into New Deck Bids

A lot of customers come in this time of year looking for new decking materials to put over their old deck frame. In a...

Support The Innocent Sellers Act

You may have on LBMJournal.com recently that the National Lumber and Building Material Dealers Association (NLBMDA) has urged LBM dealers to contact their congressional...
Quality vs. Value

Teach Customers That Price Isn’t Everything

When a customer approaches with questions about pricing, too many dealers respond with a simple cost of the product and then let the customer...

Scout Your Competition at Trade Shows

SELLING THE DECK PROJECTNow that January is here, it’s time to hit the building show circuit. Like many of you, my area features a...

Deck Math Revisited: Part Three of a Three-Part Series

SELLING THE DECK PROJECTOver the past two months, I’ve written about what I call “Deck Math,” which encompasses teaching your contractors to properly estimate...

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