Bob Heidenreich
Robert Heidenreich is a talented and creative deck designer and construction craftsman of more than 30 years. He is the founder and owner of several retail and construction businesses in the Twin Cities area of Minnesota.
His thriving businesses include; The Deck & Door Company established in the 1980’s providing installation, of quality residential and commercial decks. Additionally, The Deck Store established in 1999, is an independently owned retail hardware and lumberyard focusing on professional quality decking materials and outdoor living environment products to consumers and local tradesman.
Robert’s companies and some of his professionally completed projects have been featured in numerous consumer publications including; The Family Handyman, Sunset Books, Deck Builder, Deck Contractor, HGTV “Sweat Equity” as well as various local publications.
Mr. Heidenreich is now in his third year as a nationally published columnist to one of the building material industries leading trade publications; LBM Journal, where he provides insightful business and construction management tips in a straightforward and encouraging monthly column geared to help retailers, builders and contractors improve their own businesses.
Robert has perfected the design/sales process with the development of his unique View, Proportion, and Focus concept. He also has an extensive knowledge of the residential building and sales process, its customers and the composite and treated materials used in the decking industry.
Some of his marquee accomplishments include creating custom deck displays and educating attendees at the 2007 International Builders Show, Tokyo, Japan. More recently, he created the largest real wood deck display using Eco-Life by Viance, and instructed at the Show Village School House for, at the 2009 International Builders Show, Las Vegas, Nevada.
Specialties: Robert has perfected the design/sales process with the development of his unique View, Proportion, and Focus concept. He also has an extensive knowledge of the residential building and sales process, its customers and the composite and treated materials used in the decking industry.
Latest Articles
Industry News
Educate customers on the cost of treated lumber
I want to talk about something that happens at our store all the time, and I bet it happens at yours too. It plays...
Industry News
Lighting and stairs training for deck contractors
Last year around this time, I wrote about how The Deck Store hosts a Contractor College each spring before the deck season. It’s an...
Industry News
Have contracts in place when selling installed decks
If you're a retailer who is thinking of going into the installed sales side of decks, there are really two ways you can do...
Industry News
Train your customers for deck season
Over the winter months, you’ve no doubt spent a significant amount of time determining which decking products your lumberyard will carry. You’ve reviewed your...
Industry News
Exclusivity and buybacks are keys to winter buy deals
As dealers are working on winter buys, it’s important to keep in mind that the lowest price from a manufacturer doesn’t always equal the...
Industry News
Winter is a good time for vendor reviews
It seems that the only time you notice major issues with a vendor is when you’re just too busy to deal with it. That’s...
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Industry News
How national trade shows grow your business
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Industry News
Five steps to start selling online
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Industry News
The most important rule of selling composite decking
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Industry News
How to Protect Your Business From Credit Card Fraud
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