Bob Heidenreich
Robert Heidenreich is a talented and creative deck designer and construction craftsman of more than 30 years. He is the founder and owner of several retail and construction businesses in the Twin Cities area of Minnesota.
His thriving businesses include; The Deck & Door Company established in the 1980’s providing installation, of quality residential and commercial decks. Additionally, The Deck Store established in 1999, is an independently owned retail hardware and lumberyard focusing on professional quality decking materials and outdoor living environment products to consumers and local tradesman.
Robert’s companies and some of his professionally completed projects have been featured in numerous consumer publications including; The Family Handyman, Sunset Books, Deck Builder, Deck Contractor, HGTV “Sweat Equity” as well as various local publications.
Mr. Heidenreich is now in his third year as a nationally published columnist to one of the building material industries leading trade publications; LBM Journal, where he provides insightful business and construction management tips in a straightforward and encouraging monthly column geared to help retailers, builders and contractors improve their own businesses.
Robert has perfected the design/sales process with the development of his unique View, Proportion, and Focus concept. He also has an extensive knowledge of the residential building and sales process, its customers and the composite and treated materials used in the decking industry.
Some of his marquee accomplishments include creating custom deck displays and educating attendees at the 2007 International Builders Show, Tokyo, Japan. More recently, he created the largest real wood deck display using Eco-Life by Viance, and instructed at the Show Village School House for, at the 2009 International Builders Show, Las Vegas, Nevada.
Specialties: Robert has perfected the design/sales process with the development of his unique View, Proportion, and Focus concept. He also has an extensive knowledge of the residential building and sales process, its customers and the composite and treated materials used in the decking industry.
Latest Articles
Industry News
How Much Weight Can My Deck Hold?
What to look for when calculating deck load.
As homeowners enter the summer months, many are looking into DIY projects that will allow them to...
Industry News
The Importance of Establishing Customer Expectations
Most anyone who was trained in this business was taught at one point or another that, “the customer is always right.” Can’t you just...
Industry News
Why You Should Create a Contractor College
A good way to strengthen your relationship with some of your best customers is to help them train their own employees. That is one...
Industry News
Turn Your Re-Deck Projects Into New Deck Bids
A lot of customers come in this time of year looking for new decking materials to put over their old deck frame. In a...
Industry News
Support The Innocent Sellers Act
You may have on LBMJournal.com recently that the National Lumber and Building Material Dealers Association (NLBMDA) has urged LBM dealers to contact their congressional...
Industry News
Teach Customers That Price Isn’t Everything
When a customer approaches with questions about pricing, too many dealers respond with a simple cost of the product and then let the customer...
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Industry News
Scout Your Competition at Trade Shows
SELLING THE DECK PROJECT
Now that January is here, it’s time to hit the building show circuit. Like many of you, my area features a...
Selling the Deck Project
Deck Math Revisited: Part Three of a Three-Part Series
SELLING THE DECK PROJECT
Over the past two months, I’ve written about what I call “Deck Math,” which encompasses teaching your contractors to properly estimate...
Industry News
Deck Math Revisited: Part Two of a Three-Part Series
SELLING THE DECK PROJECT
Last month, I offered a broad overview of what I’m calling Deck Math Revisited, a recap of a popular series I...
Industry News
Deck Math Revisited
One of my most popular and informative columns for LBM Journal over the years has been a series I wrote on Deck Math back in...
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