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Bob Heidenreich

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Bob Heidenreich, owner of The Deck Store, in Apple Valley, Minn., has been selling decking and home improvement projects for 30 years. Follow Bob on Twitter: @TheDeckStore.

It’s Spring Training for Deck Season

Can you imagine a Major League Baseball team going into the season without first gathering for spring training? No matter how many times they’ve...

Three Keys to Winter Home Show Success

As soon as we think the busy summer building season is behind us and it’s time to slow down just a bit, the winter...

5 Ways To Strengthen Your Deck Sales This Winter

Just like the weather, our business changes seasons too. With the winter months upon us, it is tempting to let decking sales take a...

Why Dealers Need to Understand Building Codes

In recent columns I have discussed building code changes and the need to be up-to-date on the latest International Building Code regulations, as well...

BOB HEIDENREICH: Understanding Building Codes Pays Off

If you want to grow your sales while ensuring that customers leave your store with everything they need to build a safe deck, understanding...

BOB HEIDENREICH: Selling The Complete Deck Project (Part 3 of 3)

Read: Selling the Complete Deck Project (part 1 of 3) Read: Selling the Complete Deck Project (part 2 of 3) Part 3: Understand rail and frame...

BOB HEIDENREICH: Selling The Complete Deck Project (Part 2 of 3)

Read: Selling the Complete Deck Project (part 1 of 3) Part 2 of 3: How to demonstrate deck installation. You can’t fully plan a completed...

BOB HEIDENREICH: Selling The Complete Deck Project

Part 1 of 3: Building a deck is like planning a trip. The key to selling a complete decking project is to make sure you...

BOB HEIDENREICH: Customer Education (part 3)

Part 3 of 3: Talking to homeowners about the importance of deck safety. As you may know, the North American Decking and Railing Association (NADRA)...

BOB HEIDENREICH: Customer Education (part 2)

Part 2 of 3: Emphasizing urgency when making customer appointments. Deck building is a detailed process with plenty of aspects to consider. Occasionally, purchasing a...

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