Bob Heidenreich
Bob Heidenreich, owner of The Deck Store, in Apple Valley, Minn., has been selling decking and home improvement projects for 30 years. Follow Bob on Twitter: @TheDeckStore.
Latest Articles
Industry News
BOB HEIDENREICH: Selling The Complete Deck Project (Part 3 of 3)
Read: Selling the Complete Deck Project (part 1 of 3)
Read: Selling the Complete Deck Project (part 2 of 3)
Part 3: Understand rail and frame...
Industry News
BOB HEIDENREICH: Selling The Complete Deck Project (Part 2 of 3)
Read: Selling the Complete Deck Project (part 1 of 3)
Part 2 of 3: How to demonstrate deck installation.
You can’t fully plan a completed...
Industry News
BOB HEIDENREICH: Selling The Complete Deck Project
Part 1 of 3: Building a deck is like planning a trip.
The key to selling a complete decking project is to make sure you...
Industry News
BOB HEIDENREICH: Customer Education (part 3)
Part 3 of 3: Talking to homeowners about the importance of deck safety.
As you may know, the North American Decking and Railing Association (NADRA)...
Industry News
BOB HEIDENREICH: Customer Education (part 2)
Part 2 of 3: Emphasizing urgency when making customer appointments.
Deck building is a detailed process with plenty of aspects to consider. Occasionally, purchasing a...
Industry News
BOB HEIDENREICH: Customer Education
Part 1 of 3: Ensuring you select the right customer for your appointment.
In the past, I have discussed how proper education about premium products...
Industry News
SELLING THE DECK PROJECT: Creating Separation
Distinguishing tactics that separate you from the rest of the pack.
By: Bob Heidenreich
In my last column, I discussed specific techniques that can help combat...
Industry News
BOB HEIDENREICH: Combating Showrooming
Strategies and tactics to help avoid losing sales to online competitors.
Technology has become a way of life. Long gone are the days where, if...
Industry News
BOB HEIDENREICH: Deck Math III
Part 2: The importance of calculating joist hanger loads.
BY: BOB HEIDENREICH
Frigid temperatures and fallen leaves remind us all too well that winter is upon...
Industry News
BOB HEIDENREICH: Deck Math III
Part 1: How to calculate footing loads and the weight of a deck.
BY: BOB HEIDENREICH
If you’re a deck builder, you know that numbers are a...
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