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Bob Heidenreich

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Bob Heidenreich, owner of The Deck Store, in Apple Valley, Minn., has been selling decking and home improvement projects for 30 years. Follow Bob on Twitter: @TheDeckStore.

BOB HEIDENREICH: Selling The Complete Deck Project (Part 3 of 3)

Read: Selling the Complete Deck Project (part 1 of 3) Read: Selling the Complete Deck Project (part 2 of 3) Part 3: Understand rail and frame...

BOB HEIDENREICH: Selling The Complete Deck Project (Part 2 of 3)

Read: Selling the Complete Deck Project (part 1 of 3) Part 2 of 3: How to demonstrate deck installation. You can’t fully plan a completed...

BOB HEIDENREICH: Selling The Complete Deck Project

Part 1 of 3: Building a deck is like planning a trip. The key to selling a complete decking project is to make sure you...

BOB HEIDENREICH: Customer Education (part 3)

Part 3 of 3: Talking to homeowners about the importance of deck safety. As you may know, the North American Decking and Railing Association (NADRA)...

BOB HEIDENREICH: Customer Education (part 2)

Part 2 of 3: Emphasizing urgency when making customer appointments. Deck building is a detailed process with plenty of aspects to consider. Occasionally, purchasing a...

BOB HEIDENREICH: Customer Education

Part 1 of 3: Ensuring you select the right customer for your appointment. In the past, I have discussed how proper education about premium products...

SELLING THE DECK PROJECT: Creating Separation

Distinguishing tactics that separate you from the rest of the pack. By: Bob Heidenreich In my last column, I discussed specific techniques that can help combat...

BOB HEIDENREICH: Combating Showrooming

Strategies and tactics to help avoid losing sales to online competitors. Technology has become a way of life. Long gone are the days where, if...

BOB HEIDENREICH: Deck Math III

Part 2: The importance of calculating joist hanger loads. BY: BOB HEIDENREICH Frigid temperatures and fallen leaves remind us all too well that winter is upon...

BOB HEIDENREICH: Deck Math III

Part 1: How to calculate footing loads and the weight of a deck. BY: BOB HEIDENREICH If you’re a deck builder, you know that numbers are a...

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