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Bob Heidenreich

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Bob Heidenreich, owner of The Deck Store, in Apple Valley, Minn., has been selling decking and home improvement projects for 30 years. Follow Bob on Twitter: @TheDeckStore.

BOB HEIDENREICH: Customer Education (part 2)

Part 2 of 3: Emphasizing urgency when making customer appointments. Deck building is a detailed process with plenty of aspects to consider. Occasionally, purchasing a...

BOB HEIDENREICH: Customer Education

Part 1 of 3: Ensuring you select the right customer for your appointment. In the past, I have discussed how proper education about premium products...

SELLING THE DECK PROJECT: Creating Separation

Distinguishing tactics that separate you from the rest of the pack. By: Bob Heidenreich In my last column, I discussed specific techniques that can help combat...

BOB HEIDENREICH: Combating Showrooming

Strategies and tactics to help avoid losing sales to online competitors. Technology has become a way of life. Long gone are the days where, if...

BOB HEIDENREICH: Deck Math III

Part 2: The importance of calculating joist hanger loads. BY: BOB HEIDENREICH Frigid temperatures and fallen leaves remind us all too well that winter is upon...

BOB HEIDENREICH: Deck Math III

Part 1: How to calculate footing loads and the weight of a deck. BY: BOB HEIDENREICH If you’re a deck builder, you know that numbers are a...

BOB HEIDENREICH: New Deck vs. Re-Deck

Homeowners aren’t aware that it’s often more cost-effective to build a new deck than to repair an aging one. BY: BOB HEIDENREICH I’ve been in this industry...

BOB HEIDENREICH: Deck Math II

Three easy math tricks to make deck estimating easier. BY: BOB HEIDENREICH In the past, I’ve discussed efficient ways that can help contractors estimate the cost...

BOB HEIDENREICH: Manufacturer Training

What type of training is most effective for employees? BY: BOB HEIDENREICH During my last column, I explained some of the tactics manufacturers can use to...

BOB HEIDENREICH: Knowing Your Products

Product training from manufacturers is a powerful tool. Here are tips for making sure that your team gets the most value. BY: BOB HEIDENREICHMost of...

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