Bradley Hartmann
Bradley Hartmann is El Presidente at Red Angle, Inc. and the author of Behind Your Back. To learn more, contact him at bradley@behindyourbackthebook.com, or visit behindyourbackthebook.com
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Upcoming Webinar: The Air Raid Sales Offense
Join LBM Sales Coach Bradley Hartmann for a dynamic, interactive webinar featuring insights from his new book, The Air Raid Sales Offense.
Partner Content
The Hero Must Suffer: How to Earn $1MM in 10 Minutes
As in movies, the same can be true in sales: The hero has to suffer because suffering produces insight. Suffering leads to wisdom. Suffering forces the hero to change.
Industry News
The Leery Lumberman’s Guide to Social Media
Behind Your Back
In 2008, a General Manager of an independent LBM firm called me. He was under attack. “I need your help! Marketing keeps...
Industry News
How to Call B.S. at Work…and Have People Love You For It.
“BRADLEY, I GOTTA CALL B.S. HERE.” I hired two interns this summer specifically for this reason—to challenge my thinking with their casual combination of...
Industry News
How to Rig the Carnival Games of Life in Your Favor
Matt Lauer, Savannah Guthrie, and The TODAY Show recently investigated the legitimacy of carnival games. I know this will shock you—the games are rigged.
Chances...
Sales & Marketing
Darkness on the Edge of Sales
I RECENTLY LISTENED TO A “WAITING BY THE PHONE” segment on the radio. You know the scenario—guy meets girl, they go on a few...
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Industry News
The Future of LBM Training (and the future is now): PART II
Click here to read part 1 of this article series.
Several years ago, Mike Rowe was hired as a pitchman by Ford. Rowe was well...
Industry News
The Future of LBM Training (and the future is now): PART I
"If he gets hit by a bus tomorrow," the Operations Vice President said, a cordial MBA-type in his early-forties, “we’re all screwed. All the...
Industry News
Prospecting, Selling and Cher-ing: Takeaways from IBS
While in Vegas for the International Builders Show, I saw a poster for an upcoming Cher concert. It cited Cher’s reign there. She dominated...
Industry News
Shark Tank Self-Negotiation
Do you watch the television show "Shark Tank" on ABC? It’s an entertaining blend of reality TV and business IQ as entrepreneurs pitch a...
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