Bradley Hartmann
Bradley Hartmann is El Presidente at Red Angle, Inc. and the author of Behind Your Back. To learn more, contact him at bradley@behindyourbackthebook.com, or visit behindyourbackthebook.com
Latest Articles
Industry News
Three Inquiries to Improve and Impart Insight
The Salesman in my office was baffled. His eyes dilated, unflinching. His face slack jawed to the extent I saw his adenoids. Slowly his...
Industry News
BEHIND YOUR BACK: The Sales and Purchasing Bookshelf
Seven don’t-miss business books for buyers and purchasing managers (and you).
Exactly one year ago this column first appeared in these pages along with the...
Industry News
Being Bill Belichick: Talent Evaluation and the Personal Win
I don’t particularly care for New England Patriots coach Bill Belichick. The distressed hooded sweatshirt with the DIY sleeve removal. The self-righteous disdain for...
Industry News
The Chuck Taylor Challenge
Growing up, my father (you can read his monthly columns in LBM Journal as well) was always pushing the Converse Chuck Taylor All Stars.
As...
Industry News
BEHIND YOUR BACK: Reality TV: The Single Fastest Way to Improve Sales Rep Performance
Years ago a military training study was conducted. It involved hand grenades. The goal was to evaluate the effectiveness of training under different conditions.
The...
Industry News
BEHIND YOUR BACK: Don’t Discourage El Dinero
Why to embrace—not ignore—Hispanic customers.
My first job was at Seigle’s Lumber in Elgin, Illinois. I was 15 years old and was stationed in the...
Industry News
BEHIND YOUR BACK: Go “Around the Horn” with Your Team
How this baseball basic (and ESPN show) can prepare sales reps for purchasing managers.
Coaching a baseball team full of eight-year-olds, I’ve learned you can’t...
Industry News
BEHIND YOUR BACK: Jerry Jones’ 5 Keys to Sales Success
Jerry Jones is an incredibly successful salesman. Despite his transformational facial plastic surgery, Jones has been the face of the Dallas Cowboys franchise since...
Industry News
BEHIND YOUR BACK: Target Stories. Not Stars.
You and your team are already doing the hard part - consistently solving your customers’ problems. Now it’s time to share the stories.
By: Bradley...
Industry News
BEHIND YOUR BACK: Who is Coordinating Your Offense?
How to ensure that you keep the upper hand in customer acquisitions.
By: Bradley Hartmann
You’ve now had a month to come to terms with the...
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