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When builders or homeowners visit your store to select the decking or railing products for their new deck, they don't want to see products from past seasons...they want to see the latest and greatest. As manufacturers retire old products/colors/designs and release new ones, it's critical that you make sure your showroom reflects that.
In this episode of the Elevate Your Deck Sales webinar, John Lea, founder and CEO of DeckSouth, whose company has designed and built more than 2,000 high-end decks in the Atlanta market, focuses on the different styles of railings, and the different materials, with insights on how to recommend the right railing product based on the kind of decking used, the backyard, and the customer’s vision—and budget.
In this Elevate Your Deck Sales webinar, John Lea, founder and CEO of DeckSouth will share practical tactical ideas to help you work smarter with your deck builders and the manufacturers whose products you carry.
When homeowners are shopping for their dream deck, they often focus only on the deck boards. But that’s only half the story. The right railing system can make a huge difference in the aesthetics, performance, and livability of a new deck. In this, the first episode of our new Elevate Your Deck Sales webinar series, respected decking expert John Lea, founder and CEO of DeckSouth, will share what he’s learned about helping homeowners select the right railing for their project.
When it comes to social media, the building industry as a whole has been fairly slow to recognize the impact of this effective marketing tool.
When it comes to social media, the building industry as a whole has been fairly slow to recognize the impact of this effective marketing tool. Findings and best practices show that one of the best ways to connect with your B2B or B2C audience is through meeting them where they’re at—social media.