Michael Berger
Michael Berger is the former managing editor for HANDY Magazine and has been writing about home improvement and construction for the past sixteen years.
In Depth: Insulation and housewrap
With more than 100 companies competing in the U.S. insulation and housewrap materials industry, there is a fierce ongoing battle to create thermal and water barrier products that will outperform the competition.
In Depth: Fasteners
Strength, speed, and efficiency all describe today's newest fasteners.
Hardware: Hassle or high-margin opportunity?
It’s easy to fall into the trap of thinking that the hardware buyer isn’t the pro customer, that it’s mostly homeowners and DIYers.
In Depth: Racking and Delivery
Efficiencies and logistics in today's racking and delivery equipment delivers increased productivity and profitability for LBM dealers.
There was a time in the not-so-distant past...
In Depth: Roofing systems
Product performance and energy efficiency dominate in today's roofing world.
There was a time when roofing materials weren’t paid that much attention to. Most homeowners...
In Depth: Lumber and structural panels
For these unsung heroes of construction, staying flexible is the key for distributor success.
Lumber. It’s easy to not give it much mind, but it’s...
In Depth: Insulation and housewrap
With building codes and industry trends emphasizing energy efficiency and higher building performance requirements, and with a continued robust building market, one thing you...
In Depth: Engineered wood products
In today's world of skilled labor shortages, engineered wood products provide design flexibility while delivering strength, ease of installation, and product consistency.
It remains an...
In Depth: Siding
In a changing market dominated by technology and instant customer gratification, diverse product offerings and a true understanding of builder and homeowner needs are...
In Depth: Windows and doors
Simplicity in styles and an emphasis on technology-driven sales tools put the power for increased sales in the hands of distributors.
Once upon a time,...