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Rick Schumacher

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Rick Schumacher is the editor and publisher of LBM Journal, and has more than 25 years experience covering the industry. Rick@LBMJournal.com

Tough Call: Risk vs. Reward

A builder wants you to expand his credit so he can aggressively grow his business during this crisis. What would you do? 
Rick Schumacher

Stronger together

If you’re reading this, you’re a member of an industry that’s a cornerstone of every city and town in the U.S. It’s not just an industry...it’s a community.

Real Issues. Real Answers. Offer to help, or let it be?

This month's question came from a dealer in the Northeastern U.S., who’s unsure how much unsolicited help to offer his customers.
Rick Schumacher

To members of the LBM community

Working together, we will survive this, and we’ll be here tomorrow to help the people in our markets move forward with their lives.
Rick Schumacher

Playing the bounce

In sports, in life, and in business, there’s no shortage of opportunities that come our way.
Tough Call Showrooming

Tough Call: The Showroom Challenge

More customers are getting a feel for products in your showroom, then looking up the price on their phones and leaving. What would you do?
Battling a big competitor

Real Issues. Real Answers. Batting a big competitor

Competition is nothing new. But in today’s environment with widespread consolidation, competitors are often much bigger, better funded, and more sophisticated than ever before.
Tough Call

Tough Call: ‘Hey, I’m the customer’

Vendor consolidation has taken you from valued client to just another number. What would you do?
Rick Schumacher

Off and running

In my view, today’s realities represent very real opportunities for everyone in the LBM industry. The question is, are you and your team prepared to meet the challenges that these opportunities represent?

Real Issues. Real Answers. Non-negotiable pricing

This month’s Real Issue. Real Answer. is inspired by a reader whose company is thinking of making its pricing non-negotiable.

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