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Rick Schumacher, Author at LBM Journal
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Rick Schumacher

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Rick Schumacher is the editor and publisher of LBM Journal, and has more than 25 years experience covering the industry. Rick@LBMJournal.com

Real Issues. Real Answers. The installed sales option

Selling products is one thing. Selling them and installing them is another thing altogether. Whether you’re installing for homeowners, or providing installation services for...

The LBM adventure

If the lumber/building material industry is a roller coaster (some would argue convincingly that it is), then keep holding on, because the adventure’s not...

Tough call: The case of the complacent salespeople

As a group, your salespeople have stopped pursuing new business, because the company is already doing well. You need to shake things up. But...

Do it Best execs update LBM industry at annual Spring Market

“To say that this year in the lumber and panel markets is unprecedented, would be an understatement.” That comment from Todd Hixson, division manager...

Tough Call: The challenge of moving forward

As a young, motivated college grad, you're frustrated that the LBM dealer you went to work for has no interest in change. What would...

Real Issues. Real Answers. Aging out

What’s a dealer to do when several key, long-term associates are nearing retirement, and young pros aren’t exactly lined up to take their place?...

Tough Call: The unwelcome price setter

A key vendor is marketing product—and prices—directly to a big builder customer, taking pricing control away from you and killing your margins. What would...

Real Issues. Real Answers. The production builder problem

When it comes to supplying material to high-volume production builders, there are clear pros and cons. On the one hand, the large volume of...

Live and in-person

There's no question about it: our reality is far more “wired” than ever before. The internet is a formidable tool that has transformed virtually...

Tough Call: The case of the poor project manager

A large, high-margin customer expects you to come to the rescue with immediate deliveries because of his poor planning. What would you do? Like LBM...

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