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Rick Schumacher

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Rick Schumacher is the editor and publisher of LBM Journal, and has more than 25 years experience covering the industry. Rick@LBMJournal.com

TOUGH CALL: Big Builder. Big Problem.

Your company’s biggest account is way past due. What would you do? Your lumberyard has never been the biggest in your market, nor has it...

EDITORS NOTE: Reframing Reality

It’s time to challenge the conventional wisdom about our ‘faltering’ housing market. March 2015 - As someone who lives and breathes this industry, I’m more...

REAL ISSUES. REAL ANSWERS: ‘Cherry Pickers’ and Detailed Price Quotes

The challenge of whether or not to provide detailed price quotes, complete with individual product quantities and prices, is a sticky one indeed. On...

REAL ISSUES. REAL ANSWERS: Margins VS. Market Share

The ideal situation is to do both — gain market share while building margins—but that can be easier said than done. While the rebound in...

TOUGH CALL: Around the Rumor Mill

An ethically-challenged competitor is spreading rumors about your company. What would you do? It's finally happening. The year has started off with no arctic vortex,...

REAL ISSUES. REAL ANSWERS: Planning Your Company’s Future

Hundreds of readers weigh in on this discussion of company transitions and succession plans. BY: RICK SCHUMACHERConsidering how few companies survive the transition from generation...

TOUGH CALL: Future Shock

Your retirement is three years away, and you’re torn about what to do with the company you’ve built. How time flies when you’re having fun....

REAL ISSUES REAL ANSWERS: Pro Discounts and Margin Pressures

Readers weigh in on maintaining acceptable margins while offering discounts to loyal pro clients. BY: RICK SCHUMACHERCrafting ways to accomplish contradictory goals is part of...

TOUGH CALL: Battling Jack Frost

Winter’s here. How can you keep your sales from freezing up? Cast your vote. Having grown up in the building supply business, the ups and...

TOUGH CALL: The Reality of Virtual Competition

Building products are now available from an online mega-retailer, at pricing close to your cost. You’re losing sales. What would you do? Of all the...

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