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Rick Schumacher

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Rick Schumacher is the editor and publisher of LBM Journal, and has more than 25 years experience covering the industry. Rick@LBMJournal.com

TOUGH CALL: Experience Vs. Future

You'd like to promote a rising star, but that would displace a capable long-time family friend. What would you do?As the second-generation owner of...

REAL ISSUES REAL ANSWERS: Customer Promotions

What’s the most effective venue for a lumber/ building material dealer to invest a limited marketing and promotional budget?BY: RICK SCHUMACHERIn a business where...

REAL ISSUES REAL ANSWERS: Growing Future Leaders

What is the key to igniting the passion and drive needed to become an effective leader?BY: RICK SCHUMACHERTo a large extent, your company’s success...

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