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Rick Schumacher

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Rick Schumacher is the editor and publisher of LBM Journal, and has more than 25 years experience covering the industry. Rick@LBMJournal.com

REAL ISSUES. REAL ANSWERS: The Winter Slowdown

Readers share strategies for managing the winter slowdown. BY: RICK SCHUMACHERFirst, the bad news: Winter is on the way, and for the majority of LBM...

TOUGH CALL: A Yard Divided

Intercompany conflicts at your yard are causing you to lose customers—and sales. What would you do? Vote now. Who knew that your summer job at...

Real Issues Real Answers: The Vendor Advantage

As the consolidation of wholesalers has picked up, where does that leave the independent dealer? BY: RICK SCHUMACHER Consolidation has been a factor in our industry for...

TOUGH CALL: Experience Vs. Future

You'd like to promote a rising star, but that would displace a capable long-time family friend. What would you do? As the second-generation owner of...

REAL ISSUES REAL ANSWERS: Customer Promotions

What’s the most effective venue for a lumber/ building material dealer to invest a limited marketing and promotional budget? BY: RICK SCHUMACHERIn a business where...

REAL ISSUES REAL ANSWERS: Growing Future Leaders

What is the key to igniting the passion and drive needed to become an effective leader? BY: RICK SCHUMACHERTo a large extent, your company’s success...

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