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Rick Schumacher

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Rick Schumacher is the editor and publisher of LBM Journal, and has more than 25 years experience covering the industry. Rick@LBMJournal.com
lumber prices

Real Issues. Real Answers. Rising lumber prices and the credit crunch

The housing market is strong, which is great. And lumber prices are rising sharply, which is good for the bottom line, because 10% markup...

Editor’s Note: To our stakeholders—Thank you

The first issue of LBM Journal was published in July 2003. So this issue marks the final issue of our 15th complete year. As...
company training chart

Real Issues. Real Answers. Training Programs

Conversations about employee training raise all kinds of questions: “What if we train them and they leave?” “What if we don’t and they stay?”...
for pros only

Tough Call: The ‘For Pros Only’ distraction

You've created a great event specifically for builders in your market, but a vendor wants a free ride.After spending 15 years working for an...

Editor’s Note: The law of attraction

In the 28 years that I’ve been immersed in this great industry, we’ve gone through booms, busts, and everything in between. Regardless of where...
contractor discounts

Real Issues. Real Answers. Contractor Discounts

Offering purchase discounts to pro customers is an accepted, long-standing strategy that many lumberyards use to encourage loyalty from pro customers. But given the...
micro-manager

Tough Call: Dealing with a micro non-manager

Claiming to be taking care of his clients, a salesperson is micromanaging his colleagues. What would you do? You’ll never forget your introduction to the...
margins market

Real Issues. Real Answers. margins vs. market share

Today’s strong housing and remodeling markets are a golden opportunity for all companies in the residential construction business. When a company decides to grow...

Editor’s Note: Play your game

With a son who’s an avid hockey player and all-around sports kid, our household gravitates toward sports movies. Without a doubt, our favorite sports...
working too much

Tough Call: Something’s gotta give

Your top rep is working far too much and is spread too thin, but his clients are threatening to leave if they’re assigned a...

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