Rick Davis

http://buildingleaders.com

Rick Davis is the President of Building Leaders, the leading supplier of sales training to the construction products industry.

Latest Articles

Sales & Marketing

Sales fallacies

The history of sales theory has been fraught with gimmicks and trite sales axioms, usually designed by peddlers of sales theory.

Sales & Marketing

Disciplines of Market Leaders

Columnist Rick Davis says, "At this month’s 2024 LBM Strategies Conference, my keynote topic will share insights into 'The Disciplines of Market Leaders.'"

Sales & Marketing

Feature-Benefit Yawn

Columnist Rick Davis says, "For many years, the prevailing theory of sales presentations has emphasized 'feature-benefit' selling. To that, I say, 'Yawn.'”

Sales & Marketing

Make the gratifying choice

Sales success is a competitive endeavor, and part of the war is being fit enough to endure in the heat of battle.

Sales & Marketing

Zone coverage

Columnist Rick Davis says, "Zone coverage is the team concept managing accounts within your branch organization."

Sales & Marketing

One-on-one coverage

Columnist Rick Davis says, "The sales profession is one-on-one coverage. It’s as simple as that. Your competition isn’t the other company; it’s the other salesperson."