Rick Davis

The "backward sale" happened again as it does thousands of times each day throughout the world. The checkout clerk attempted to embellish my purchase at the last minute by shoving the extended warranty brochure into my hand.

“Why do people negotiate constantly with us, but would never expect to negotiate on the price of milk or a stick of butter at a grocery store?” The answer is easy: You tell them to!

Get to give. That is the answer to the price objection and, yet, many salespeople have never learned this fundamental lesson in Sales Negotiations...

You will never know the joy, power, and satisfaction of holding your price and winning a sale until you’ve held your price and lost...

Don't underestimate the order taker. It took me a while to accept this valuable idea because, early in my career, I kept feeling guilty after...

Service means completion and getting things done. Every LBM dealer proudly boasts of the service they provide to ensure the satisfaction of the customer....

There is an old saying that, “you only get a last chance to make a first impression.” Truer words were never spoken when it...

In recent articles, I’ve offered contrarian concepts such as prospecting with a sieve instead of a funnel; or planting seeds instead of hunting. This...

Got a sales problem? Then fix it, fire it or ignore it. At least stop whining. These are the words I use as my mantra...

I like challenging you, our LBM Journal reader, with contrarian concepts such as the suggestion to replace the sales funnel with a sales sieve....