AZEK to debut new TimberTech brand campaign with Super Bowl ad

AZEK Building Products is debuting a new TimberTech brand campaign and will launch with a :30 spot during the Super Bowl on Feb. 3. This is a first step in a major re-branding strategy under the TimberTech name, the company says.

The commercial, which is designed to be emotional, inspirational and a bit surprising is reflective of the company’s new campaign slogan, “Go Against The Grain,” and is among a series of new ads showcasing their new look and realigned product portfolio that will be officially announced on Feb. 4.

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The new brand campaign also kicks off on Feb. 4 with TV, radio, digital and print hitting the market nationwide.

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