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BEHIND YOUR BACK: Target Stories. Not Stars.

Write a Blog
Write a 5-paragraph story (Intro, Point 1, Point 2, Point 3, Conclusion) detailing your heroism. Keep it under 500 words. Include 1 photo/image. Share online (LinkedIn, WordPress, company website) and print it on 14-point card stock for key prospects.

Create a Power Point
Do you have before and after photos of your work? Then create a Power Point story and share online at www.slideshare.com. If you’re feeling Hollywood, record audio narration on top of the PPT to create a low-budget mini-movie.

You and your team are already doing the hard part—consistently solving your customers’ problems. Now it’s time to share the stories.

LBM Resources

White Paper: Five Steps to Boost Profitability Through Customer Stratification

Download this new white paper from Epicor that guides you through the five customer stratification steps so you can focus on your best customers and minimize time wasted on unprofitable partnerships to maximize business growth.

Michael Ovitz knew stories were the key to massive profits. The same rule applies to you. Well-told, succinct and descriptive—these are the stories to capture and share.

Target stories. Once you do, then the stars—the Purchasing Managers—will come to you.

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