MILWAUKEE — Bliffert Lumber & Hardware has added an unusual new delivery truck to their fleet. Instead of the traditional Bliffert white and blue, this delivery truck is sporting a pink paint job to support Susan G. Komen Wisconsin, a local nonprofit dedicated to bringing an end to breast cancer. The company announced in a press release that the truck also symbolizes a philanthropic effort: Bliffert Lumber & Hardware will donate 20 cents for every mile driven by the pink truck in 2020.
“Breast cancer affects us all, and the pink truck is a reminder that we need to fight breast cancer every day,” said Eli Bliffert, vice president of Bliffert Lumber & Hardware. “We’re excited to contribute to the efforts of Komen Wisconsin while helping spread awareness for the great work that they’re doing in the community.”
Komen Wisconsin fights breast cancer on all fronts, focusing efforts on four mission-based pillars: research, care, community and action.
“We are so excited about Bliffert’s wonderful support of Komen Wisconsin,” said Nikki Panico, executive director, Komen Wisconsin. “Every dollar raised helps those in need by directly funding cutting-edge research as well as providing financial support for breast health services and support services for those with breast cancer through the Komen Wisconsin Breast Cancer Assistance Fund.”
A member of the LBM Century Club, Bliffert Lumber and Hardware has been serving contractors and homeowners in southeastern Wisconsin for more than 100 years.