Bliffert Lumber merges in Portage Lumber

Bliffert Lumber has merged in Portage Lumber Do-It-Best in Portage, Wisconsin. Portage Lumber was founded in 1953 and has been a dominant force in the building material, hardware, and home decor industry in the Portage market for the majority of their 70 years in business.

Portage Lumber Do-It-Best attributes its strong position in their market to their focus on customer service. Kimberly Dorn, the general manager of Portage Lumber, represents the third generation of the Dorn family’s ownership and management and will continue to run this branch.

“We believe that merging with the Bliffert family of companies allows us to continue to serve our customers and community for generations to come,” said Dennis Dorn, CEO of Portage Lumber.

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“At Bliffert Lumber we are always looking to merge in other great lumber families like the Dorn’s that share our values,” said Eli Bliffert, vice-president of Bliffert Lumber. “We are very excited to extend our reach into Central Wisconsin and beyond.  Old lumber families go together like baseball and cold beer. We are absolutely stronger together.”

The transaction closed Jan. 31.

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