Portland, Maine — BlueTarp Financial, a B2B credit management company, recently announced two new hires. Willie Hertford has been hired as regional sales manager in the Northwest, covering the Wash., Ore., Idaho, Mont., Hawaii, and Alaska territories.
Hertford has 30 years of experience within the building supply industry. Prior to BlueTarp, he held numerous leadership roles including Division Manager for Masco Contractor Services and then multiple General Manager positions for Honsador Lumber and Huttig Building Products. He brings a knowledge of wholesale building products, lumberyards, retail/design centers, and sub-contractors to BlueTarp.
Sean Riley has been hired as regional sales manager covering N.J., Penn., Del., Md,, Va., and W.V. to meet BlueTarp’s demand in the Mid-Altantic area.
Riley has more than 25 years of sales and management experience across multiple disciplines within the building supply industry. Previously, he owned a millwork distribution company, and has held several leadership roles with national suppliers and manufacturers including: Carolina Holdings, Wickes Lumber Company and ITW Alpine. He brings a consultative process for understanding customer needs to BlueTarp and provides solution based strategies.
Source: BlueTarp Financial