NEW HOLLAND, Penn. — Superior Plastic Products and its affiliated companies have announced the hiring of Heather Bowman as marketing manager.
Bowman has a 20-year career in marketing, with experience in branding both national accounts and local and regional businesses. In her role at Superior Plastic Products and companies, she’ll be overseeing the marketing department, developing marketing strategy, and collaborating with both the inside and outside sales teams to ensure an excellent customer experience, the company announced in a press release.
“We look forward to having Heather lead our marketing strategy in 2020 and beyond,” said Javan Lapp, chief operating officer. “Her experience will be invaluable as we continue to build our brands in the market.”
“I am looking forward to meeting Superior, Key-Link, and Cardinal customers and learning how our marketing team can partner with them,” said Bowman. “Our marketing strategy going forward will focus on a customer experience that drives the success of our dealers, distributors, and the contractors that use our products.”
Bowman lives in Lititz, Pennsylvania with her husband and three children and is based in the companies’ New Holland offices. Outside of the office, she enjoys bike rides on the rails to trail and adventures with her family.
Bowman’s hire comes a month after Superior Plastic Products and its affiliated Key-Link Railing announced the hiring of Tim Smoyer as national sales manager.