BuildDirect announces acquisition of Superb Flooring & Design



VANCOUVER, BC — Technologies Inc. has acquired Michigan-based full-service flooring retailer, Superb Flooring & Design LLC for a total purchase price of $10 million. The acquisition closed on the morning of Nov. 17, 2021.

Superb serves pro builder customers across the Midwest. In the period ended September 30, 2021 Superb generated unaudited revenue of over $18 million and greater than $2 million in EBITDA in the trailing 12 months.

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“Uniting with Superb will enable BuildDirect to meet more customers where they are, helping them to adapt to a new home improvement digital era through our innovative digital platform and supply chain network,” said Dan Park, CEO of BuildDirect. “We’re confident in our strategy to leverage our digital and delivery platform, and becoming a true innovator in the space.”

Ethan Rudin, CFO of BuildDirect added, “As BuildDirect’s second acquisition in Michigan, we welcome the opportunity to work with the expert teams at both Superb and FloorSource to rapidly expand our combined share of the Midwest pro market. Superb’s longstanding pro builder customer base aligns directly with our strategy to acquire B2B-focused targets, increasing our pro customer base, and improving the end-to-end experience for these key customers. Our acquisition pipeline remains robust with accretive opportunities at various stages of development.”

“BuildDirect and Superb are joining forces to offer a unique omnichannel experience to our customers,” said Lonnie Pukoff, founder of Superb Flooring & Design. “In addition to its digital platform, BuildDirect’s product selection, heavyweight shipping infrastructure, and offshore sourcing capabilities will create advantages for Superb. We are thrilled to work with BuildDirect to reach our common goal of providing quality service and products to our Pro customers.”

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