OAKLAND, Calif. — Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, announced in a press release a new partnership with Capital Lumber to distribute its architectural products to dealers in California, Utah, and Arizona.
The mutually beneficial partnership will initially have Feeney products stocked at three of the eight Capital Lumber warehouse locations: Healdsburg, Calif., Chino, Calif., and Salt Lake City. With the expanded capabilities offered by Capital, Feeney will quadruple its sales representative count using the Capital Lumber infrastructure –adding capacity for in-store visits, product knowledge sessions, and job site programs, as well as lead generation and follow-up projects.
The move will also expand distribution of Feeney’s product offerings and provide corporate support including customer service, faster shipping times, and increased brand awareness through Capital’s existing marketing programs.
Last month, Capital Lumber announced that it had added LP SmartSide to its lineup.