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Capitalize on the Boom in New Home Construction with Fortress Cladding

According to the U.S. Census Bureau and Department of Housing and Urban Development, more than 1.7 million building permits were filed for new residential construction in April 2021. As builders look to meet this demand for new homes, many will look for materials that can deliver on both performance and curb appeal.

Meet the opportunity with Fortress® cladding.

With bamboo-plastic composite and PVC cladding from Fortress, your customers can create on-trend exteriors that look beautiful now, while protecting their investment later. Designed to provide building professionals with a compelling wood-alternative for façades and rainscreen assemblies, Infinity® capped bamboo-plastic composite and Apex® capped bamboo-PVC composite cladding transcend the limitations of wood by pairing its warm, timeless beauty with the heralded durability and strength of composite and PVC.

Fortress Building Products
Fortress Building Products

Fortress cladding boards deliver superior wood-emulation with non-repeating grain patterns, enhanced wood grain textures and rich, earth-tone color palettes. Due to their UV-, fade- and moisture-resistive properties, their vivid hues will endure throughout the product’s lifetime and do not require staining or resealing to preserve their vibrant aesthetic. Since they require minimal maintenance, pros can build wood-emulating exteriors and rainscreen assemblies knowing selected colors and board shapes will remain unchanged over time – safeguarding reputations up and down the channel.

And because Infinity and Apex cladding boards can also be used as decking boards, you can stock two unique products with fewer SKUs.

Fortress Building Products
Fortress Building Products

Key features of Fortress® cladding include:

  • Fast, low-cost installation for your customers with standard tools, methods and labor practices
  • Superior wood-emulation with vibrant, enduring, dual-tone color palette
  • Resistant to moisture, rot, mold, warping and even insects
  • Encapsulated with a high-grade acrylic polymer, boards are shielded from UV rays and provide exceptional fade and stain performance
  • Low maintenance – no staining or resealing required
  • Sustainably sourced — made with recycled plastic and FSC bamboo
  • Industry-leading residential and commercial warranties

Capitalize on the boom in new home construction with beautiful, durable composite and PVC cladding from Fortress Building Products. Learn more at http://www.fortressbp.com/cladding.

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