Home April 2015

April 2015

EDITORS NOTE: The Waiting is Over

The Waiting is Over One week ago today, my town was hammered with 10 inches of snow. Today, the temperatures are forecast to enter the...

NLBMDA: April 2015

Business Groups Challenge Reissued Ambush Election Rule On January 6, five groups representing a diverse set of business interests filed suit in U.S. District Court...

COMMENTARY: April 2015

NADRA is Your Voice in the Deck and Railing Industry The North American Decking & Railing Association (NADRA) is made up of builders, manufacturers, dealers/distributors,...

SELLING ENGINEERED LUMBER: Getting Back to Basics

The post-recession housing market is bringing new challenges for dealers and their customers.As construction activity grows, the industry is feeling the impact of a...

TOUGH CALL: Breaking Point

Your local market is well into recovery mode, but the owner of your yard refuses to ramp back up. What would you do?This June...

MARKET ANALYSIS: April 2015

Fed Policy Update: “Patience” Last fall, the Fed’s forward guidance was captured in the term “considerable period.” This meant that a rate increase was not...

BUSINESS INSIGHTS: The Decking Opportunity

Insights and suggestions on building your share of this growing market. Decking and railing continues to gain industry attention, as the outdoor living experience remains...

SELLING TO REMODELERS: Lunch and Learns… and More

Offering training is a great way to build relationships with pro customers. If you want to be a quality builder and remodeler, you need to...

BOB HEIDENREICH: Customer Education (part 2)

Part 2 of 3: Emphasizing urgency when making customer appointments.Deck building is a detailed process with plenty of aspects to consider. Occasionally, purchasing a...

BEHIND YOUR BACK: Target Stories. Not Stars.

You and your team are already doing the hard part - consistently solving your customers’ problems. Now it’s time to share the stories.By: Bradley...

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