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Building Sales

Rick Davis sales brand

Define your sales brand

What's your sales brand? If you’re like most, you probably believe you’re the ideal salesperson who “partners” with your customers in a special way.
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Work hard. It’s the smart thing to do.

In a few months, there is a good chance you’ll be looking back to the 4th quarter of 2022 and wishing you had prospected more.
rick davis commodity

Demonstrate authority to build credibility

It’s one thing to know where to get the answers. It’s another thing entirely to build a library of knowledge that enables you to have answers at the ready.
rick davis commodity

Nothing is a commodity

The challenge faced by many salespeople is their inability to establish tangible value when the product sold is nothing more than a commodity.
rick davis commodity

Close sales deals like good serial stories

Closing is ultimately creating a reason for the next step.
rick davis commodity

Follow the leader

Great sales leaders recognize that every sales opportunity should provide follow-up.
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Sweat the details

In so-called normal times, it is easy to fix a mistake or omission to an order.
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Persuasion is overrated

What’s more important in sales than persuasion? Influence. Credibility. Support. Accuracy.
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Review your sales like you review your golf game

The best time to cull your customer list is when opportunities abound.
rick davis commodity

Build from within for sales force success

The most successful companies hire right. They seek individuals who are career driven and want to work with a sense of purpose.

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