PRODUCT PICKS: February 2015
Each month, hundreds of products hit the market. Here’s our pick of the ones to watch.
VELUX® America’s Top-Hinged Roof Window
VELUX America’s top-hinged roof windows...
REAL ISSUES. REAL ANSWERS: Margins VS. Market Share
The ideal situation is to do both — gain market share while building margins—but that can be easier said than done.
While the rebound in...
ASK THE EXPERT: February 2015
Q: How does one find out the real reasons why a builder won’t do business with you?
Signed, Locked Out
DEAR LOCKED OUT,
Whether you have been...
BEHIND YOUR BACK: Attention Owners: It’s About Your People
Unfiltered insights from a purchasing manager’s perspective.
By: Bradley Hartmann
This guy was a stud, pure and simple. With 25 years in the LBM industry, he...
BUSINESS INSIGHTS: Brand Loyalty in Siding and Trim Selection
But don’t forget the customer experience.
By: Lou Rossi
Manufacturers and distributors often wonder who really decides what brand of product is selected for a remodeling...
SELLING THE DECK PROJECT: Creating Separation
Distinguishing tactics that separate you from the rest of the pack.
By: Bob Heidenreich
In my last column, I discussed specific techniques that can help combat...
BILL LEE: Always Put a Number to Your Service Claims
Differentiating your business to make the sale.
By: Bill Lee
Because virtually 100% of all sales-people claim to offer their customers outstanding service, I advocate that...
NLBMDA: Fannie and Freddie Attracting First-Time Homebuyers
On December 8, Fannie Mae and Freddie Mac announced programs allowing for a down payment requirement as low as 3% toward the purchase of...
SELLING ENGINEERED LUMBER: New Tools Streamline Wall Bracing Designs
Among the hundreds of code provisions that dictate construction, wall bracing remains one of the most confusing and time-consuming. In fact, wall-bracing provisions take...
Housing Markets Continue to Make Modest Gains
WASHINGTON - Markets in 63 of the approximately 350 metro areas nationwide returned to or exceeded their last normal levels of economic and housing...