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LinkedIn: Cleaning up your first impression

Over the past six months, our team at 21 Handshake has conducted a number of experiments on LinkedIn. If you’re unfamiliar with LinkedIn, think...

Five tips for social media success

A while back I spoke in front of some LBM industry peers at Zeeland Lumber’s 2018 Summit. I was asked to do what I...

How to effectively use Facebook Messenger in your business

I’m firmly convinced that communication is the pillar of any business—no matter what industry you’re in. Of course, the products and services we provide...

How to use Facebook to strengthen business and community relationships

A business is only as strong the community in which it operates, and any time a company can use its skills and resources to...

How to create a better culture by cutting ties

Culture. It’s a buzzword that we hear all the time, and yet it means something different to everyone. The talking heads in business spend...

Detroit Lions, The Presidents Cup, and your sitcom

It's 3:30 P.M. on a fall afternoon in West Michigan. The TV in the living room has the Detroit Lions game nearing the end...

The 2018 modern sales and marketing plan – Part 2

If you recall from Part 1, we’re rolling through an example of a 2018 sales and marketing plan. If you missed Part 1, check...

The 2018 modern sales and marketing plan – Part 1

2018 is around the corner and a lot of dealers are going through the strategic planning process. Let’s say for the sake of this...

Why Some People Suck at Hiring Millennials

There is no question that B2B businesses in the building products industry are having a hard time attracting millennials. I think that most hiring...

The One Thing More Important Than Industry Experience

A respected lumberyard owner recently told me that he’d never hire someone without industry experience. I disagreed with the gentleman, and when he asked...

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