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Process & Profit

Shane Soule

The rich get richer—that’s a bunch of bull (market)

Navigating a market that has quadrupled in barely six months is challenging to say the least.
Shane Soule

A glimpse into the future

The future is coming into focus, and your three, five, or 10-year plans require open minds to change, and forward-thinking leadership in order to adapt, survive, and succeed.
Shane Soule

E-commerce 101—for 2021

If I've learned anything in the last 12 months, it has been that what is successful in other industries can often be successful in ours.
Shane Soule

Lean communication: Unboxing your inbox

For most of my career, email has been my nemesis. “Inbox Zero” was the constant goal, and I only achieved it once a quarter when I finally archived all my unread emails.
Shane Soule

The small stuff: What exactly do you deliver?

Getting my car's oil changed recently opened my eyes to how technology can shape customer experience through continuous, proactive communication.
Shane Soule

The small stuff: Inventory shrink

Inventory shrink is one of the easiest areas to register an immediately positive ROI and create quick process improvements.
Shane Soule

‘The small stuff’ is material to the bottom line

Materials handlers in our yards are crucial, not only for our customers experience, but also for a couple percentage points of our cost. Let’s dig into some things that could seem small, but over time, could be very valuable.
Shane Soule

A packaged opportunity

Younger, less experienced builders with expertise in new home trends and marketing are on the rise.
Shane Soule

Embrace your unorganized customers

Everything hinges on keeping the job on schedule, so what choices do we have as we manage customer expectations?
Shane Soule

The profit breakdown: margin

The more I’ve been around salespeople in different markets, I’ve concluded that they very often create their own pricing structures in their minds based on where they think pricing needs to be to win the jobs.

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