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Real Issues Real Answers

Real Issues. Real Answers. Price perception vs. reality

Price may not be the biggest factor in a building products sale, but it is always a factor. The challenge in our business is...

Real Issues. Real Answers. Aging out

What’s a dealer to do when several key, long-term associates are nearing retirement, and young pros aren’t exactly lined up to take their place?...

Real Issues. Real Answers. The production builder problem

When it comes to supplying material to high-volume production builders, there are clear pros and cons. On the one hand, the large volume of...

Real Issues. Real Answers. Hire or hold off?

While business remains rock-solid in most markets, economists remind us that a slowdown is inevitable. It’s impossible to know when that’s going to happen,...

Real Issues. Real Answers. Credit Card Fees

Accepting credit cards for payment is great for cash flow. But in a business known for razor-thin margins, the 2% or 3% fees charged...

Real Issues. Real Answers: Transitioning to a new ERP/business software

Knowledge is power. That’s especially true in the wildly competitive LBM distribution market, where accurate, up-to-date insights into sales, margins, deliveries, inventory positions and...
which advertising is best

Real Issues. Real Answers. Advertising: what works best?

Some things never change. Like the need to attract customers, grow our sales and build our brands. That straight-forward business challenge has grown much...
profit vs price

Real Issues. Real Answers. Fair profit vs. price gouging

As in any business that sells a product or service at a profit, even one known for delivering razor-thin margins, the question of what...
lumber quality

Real Issues. Real Answers. Lumber Quality

Many readers cite quality products as a defining difference that separates their company from the competition. So what to do when the lumber you’re...
lumber prices

Real Issues. Real Answers. Rising lumber prices and the credit crunch

The housing market is strong, which is great. And lumber prices are rising sharply, which is good for the bottom line, because 10% markup...

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