Real Issues Real Answers

which advertising is best

Real Issues. Real Answers. Advertising: what works best?

Some things never change. Like the need to attract customers, grow our sales and build our brands. That straight-forward business challenge has grown much...
profit vs price

Real Issues. Real Answers. Fair profit vs. price gouging

As in any business that sells a product or service at a profit, even one known for delivering razor-thin margins, the question of what...
prices paid for building materials lumber

Real Issues. Real Answers. Lumber Quality

Many readers cite quality products as a defining difference that separates their company from the competition. So what to do when the lumber you’re...
lumber prices

Real Issues. Real Answers. Rising lumber prices and the credit crunch

The housing market is strong, which is great. And lumber prices are rising sharply, which is good for the bottom line, because 10% markup...
company training chart

Real Issues. Real Answers. Training Programs

Conversations about employee training raise all kinds of questions: “What if we train them and they leave?” “What if we don’t and they stay?”...
contractor discounts

Real Issues. Real Answers. Contractor Discounts

Offering purchase discounts to pro customers is an accepted, long-standing strategy that many lumberyards use to encourage loyalty from pro customers. But given the...
margins market

Real Issues. Real Answers. margins vs. market share

Today’s strong housing and remodeling markets are a golden opportunity for all companies in the residential construction business. When a company decides to grow...
cell phones at work

Real Issues. Real Answers. Cell phones at work

The Bring Your Own Device (BYOD) trend has definitely reached the LBM world. With the vast majority of Americans owning cell phones (95%, according...
Sharing financial informaion

Real Issues. Real Answers. Sharing financial information

Should we or shouldn’t we? That is one of the questions companies wrestle with when determining what financial information—if any—to share with employees. On...
Sexual harassment policy

Real Issues. Real Answers. Sexual harassment policies

Today’s headlines are dominated by allegations of sexual harassment, often reaching the highest levels of government and business. Companies across all industries are taking...

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