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BEHIND YOUR BACK: Target Stories. Not Stars.
You and your team are already doing the hard part - consistently solving your customers’ problems. Now it’s time to share the stories.
By: Bradley...
Industry News
SELLING ENGINEERED LUMBER: Meeting Fire Protection Requirements
In some states and jurisdictions around the country, dealers and their builder customers are facing tougher restrictions related to floor systems. Both the 2012...
Industry News
SELLING ENGINEERED LUMBER: New Tools Streamline Wall Bracing Designs
Among the hundreds of code provisions that dictate construction, wall bracing remains one of the most confusing and time-consuming. In fact, wall-bracing provisions take...
Industry News
BEHIND YOUR BACK: A Buyer’s (Unfiltered) Perspective
New column with tell-it-like-it-is insights from the viewpoint of a major homebuilder’s former buyer.
BY: BRADLEY HARTMANNWorking in the Purchasing Department at a national homebuilder is...
Industry News
SELLING ENGINEERED LUMBER: The Advanced Framing Opportunity
APA and Ohio’s Contract Lumber on helping builders meet new energy codes with 2x6 walls.
BY: BOB CLARK
As energy codes grow more stringent around the country...
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