Sales & Marketing

The Glen at University Park, a complex of 107 three-story rowhouse condominiums for students at California State University, San Bernardino, tells a story that...

Jerry Jones is an incredibly successful salesman. Despite his transformational facial plastic surgery, Jones has been the face of the Dallas Cowboys franchise since...

In August 2014, Lowe’s agreed to pay a $1.6 million settlement in California as a result of a lawsuit brought by the district attorneys...

The post-recession housing market is bringing new challenges for dealers and their customers.As construction activity grows, the industry is feeling the impact of a...

You and your team are already doing the hard part - consistently solving your customers’ problems. Now it’s time to share the stories. By: Bradley...

In some states and jurisdictions around the country, dealers and their builder customers are facing tougher restrictions related to floor systems. Both the 2012...

Among the hundreds of code provisions that dictate construction, wall bracing remains one of the most confusing and time-consuming. In fact, wall-bracing provisions take...

New column with tell-it-like-it-is insights from the viewpoint of a major homebuilder’s former buyer. BY: BRADLEY HARTMANNWorking in the Purchasing Department at a national homebuilder is...

APA and Ohio’s Contract Lumber on helping builders meet new energy codes with 2x6 walls. BY: BOB CLARK As energy codes grow more stringent around the country...