Sales & Marketing

rick davis commodity

‘Measure twice, cut once’ also applies to sales

Measure twice, cut once. If you don’t have time to do it right the first time, when will you find time to do it again? Of course, these are old saws (pun intended) that we hear and embrace as sage advice but sometimes forget to heed.
rick davis commodity

Prospecting is a state of mind

I shun the term “prospecting” because it inherently causes salespeople and managers to think about the process of locating new accounts, which means looking for immediate sales opportunities. Therein lies the rub.
rick davis commodity

There’s no crying in lumber

There are no real lumber emergencies. Sure, there are lot of contractors screaming and clamoring for attention, but is that really a bad thing?
rick davis commodity

Leverage the market opportunity

If there has ever been a better sellers’ market, then I know I haven’t lived through it.
rick davis commodity

Chaos, Post-it Notes, and consistency

The salesperson expects the company to fulfill all the special requests, which becomes a precursor to the multitude of things about to go wrong.
rick davis commodity

The fallacy of composition

A long-term competitive advantage begins by playing for long-term sales opportunities.
rick davis commodity

The more things stay the same

As the light emerges at the end of the pandemic tunnel, you might want to pause and discover what comfort you can find in the chaos we left behind in 2020.
rick davis commodity

There’s no industry better to build a sales career

Every once in a while, like to start a new year, I feel compelled to remind you that our dirty-build-our-product-outdoors-in-the-mud industry is as sexy as it gets.
rick davis commodity

The game of selling

A sale is a puzzle to be solved...or at least attempted, even if you can’t solve it every time.
rick davis commodity

The lost art of sales coaching

Good coaching is a planned performance. There is a better way.

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