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Selling the Deck Project

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Why I don’t offer store credit

One of the reasons I first founded The Deck Store years ago is because local lumberyards wanted me to use their in-house credit lines, and I preferred not to.
Heidenreich - credit

How manufacturers and dealers can partner in online retail

I think our industry is missing out on an opportunity for manufacturers in online retail, with product pickup at independent lumberyards.

Product release schedules cause problems for dealers

While dealers are on the front lines selling products, the manufacturers and distributors are not in the same season as we are.
Heidenreich - credit

Get creative when faced with inventory shortages

I think a lot of decking materials dealers saw it coming, at least here in the upper Midwest. The economic outlook, the housing and...
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Build customer loyalty through in-store classes

As building material retailers, we spend a good part of our winter and early spring making sure our employees are up to speed on...

Make sure your deck components and accessories are quality-compatible

In the previous months' columns, we’ve talked about getting all of our inventory organized, and the planning of the new decking season that most...

Preseason prep for lumberyards

It's that time again—I’ve used this analogy in these columns before, but it’s worth repeating: Lumberyards need to treat the slow days of March...

Timing and distributor relationships matter when selecting new products

I mentioned in last month's column that I’m skipping this year’s local home and garden winter shows. I have a number of reasons for doing so,...

Why I’m skipping local home shows this year

In the past I’ve talked about how our team at The Deck Store has invested a lot of time and energy into making creative...

Wood is good for deck boards, but are manufactured surfaces better?

  When I first started out as a deck builder in the 1990s, I created a business plan that said my focus was going to...

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