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Selling the Deck Project

Heidenreich

Product release schedules cause problems for dealers

While dealers are on the front lines selling products, the manufacturers and distributors are not in the same season as we are.
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Get creative when faced with inventory shortages

I think a lot of decking materials dealers saw it coming, at least here in the upper Midwest. The economic outlook, the housing and...
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Build customer loyalty through in-store classes

As building material retailers, we spend a good part of our winter and early spring making sure our employees are up to speed on...

Make sure your deck components and accessories are quality-compatible

In the previous months' columns, we’ve talked about getting all of our inventory organized, and the planning of the new decking season that most...

Preseason prep for lumberyards

It's that time again—I’ve used this analogy in these columns before, but it’s worth repeating: Lumberyards need to treat the slow days of March...
Heidenreich

Timing and distributor relationships matter when selecting new products

I mentioned in last month's column that I’m skipping this year’s local home and garden winter shows. I have a number of reasons for doing so,...
Heidenreich

Why I’m skipping local home shows this year

In the past I’ve talked about how our team at The Deck Store has invested a lot of time and energy into making creative...
Heidenreich

Wood is good for deck boards, but are manufactured surfaces better?

 When I first started out as a deck builder in the 1990s, I created a business plan that said my focus was going to...
Heidenreich

How to sell more lighting with your decking

Deck lighting is a largely untapped market for many of the lumber dealers I speak with. While most dealers are selling decking of some...

Make time for trade shows and industry events

Now is the time of the year that a lumber dealer can learn the most about his business. That’s because after a busy summer...

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