Selling the Deck Project
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Industry News
Deck Estimates: Part 3 – It all comes down to price.
Here's the most important thing you should know about pricing a deck: The best way to know how much a deck is going to...
Industry News
Deck Estimates: Part 2 – Talk design before cost
Now that deck season is getting into full swing, you are bound to find more customers coming in for decking estimates. Some are of...
Industry News
Deck Estimates: Part 1 – Gather The Right Information
When a customer comes in for an estimate on decking materials, they don’t realize that what they are asking for involves so much more...
Industry News
It’s Spring Training for Deck Season
Can you imagine a Major League Baseball team going into the season without first gathering for spring training? No matter how many times they’ve...
Industry News
Three Keys to Winter Home Show Success
As soon as we think the busy summer building season is behind us and it’s time to slow down just a bit, the winter...
Industry News
5 Ways To Strengthen Your Deck Sales This Winter
Just like the weather, our business changes seasons too. With the winter months upon us, it is tempting to let decking sales take a...
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Industry News
Why Dealers Need to Understand Building Codes
In recent columns I have discussed building code changes and the need to be up-to-date on the latest International Building Code regulations, as well...
Industry News
BOB HEIDENREICH: Understanding Building Codes Pays Off
If you want to grow your sales while ensuring that customers leave your store with everything they need to build a safe deck, understanding...
Industry News
BOB HEIDENREICH: Selling The Complete Deck Project (Part 3 of 3)
Read: Selling the Complete Deck Project (part 1 of 3)
Read: Selling the Complete Deck Project (part 2 of 3)
Part 3: Understand rail and frame...
Industry News
BOB HEIDENREICH: Selling The Complete Deck Project (Part 2 of 3)
Read: Selling the Complete Deck Project (part 1 of 3)
Part 2 of 3: How to demonstrate deck installation.
You can’t fully plan a completed...
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