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Selling The Deck Project

Heidenreich - credit card disputes

Beware of credit card disputes when selling online

Usually, there aren’t many problems when customers use credit cards. But, in this month’s column, I want to talk about credit card disputes. 
Heidenreich - credit card disputes

Customer agreements can prevent negative online reviews

As the retail experience continues to evolve, so do customer expectations.
Heidenreich - credit card disputes

How to sell more lighting with your decking

Deck lighting is a largely untapped market for many of the lumber dealers I speak with. While most dealers are selling decking of some...

Make time for trade shows and industry events

Now is the time of the year that a lumber dealer can learn the most about his business. That’s because after a busy summer...

Independent lumber dealers need loyalty from distributors

The most common question distributor reps ask is how they can help me sell more of the products they carry. Here’s the deal: There...

High lumber prices can actually be good for business

With the cost of lumber rising due to the tariffs on Canadian softwoods, every lumber dealer you talk to is spending more for inventory....

Educate customers on the cost of treated lumber

I want to talk about something that happens at our store all the time, and I bet it happens at yours too. It plays...

Lighting and stairs training for deck contractors

Last year around this time, I wrote about how The Deck Store hosts a Contractor College each spring before the deck season. It’s an...

Have contracts in place when selling installed decks

If you're a retailer who is thinking of going into the installed sales side of decks, there are really two ways you can do...

Train your customers for deck season

Over the winter months, you’ve no doubt spent a significant amount of time determining which decking products your lumberyard will carry. You’ve reviewed your...

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