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Tough Call

Oct tough call biggest fish

Tough Call: Is the biggest fish worth it?

Securing the business of the biggest builder in your area could mean sacrificing your existing customers' needs. What would you do?
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Tough Call: What if it costs too much to serve your best customer?

You were hired to perform a "cost to serve" analysis. Implementing your suggestions may just cost you your biggest customer.
Tough Call July 2020

Tough Call: The case of the side-stepped sales rep

One of your biggest builder customers is bypassing your salesperson and going straight to the vendor rep. What would you do?
overworked

Tough Call: Overworked and under pressure

Your sales are up, but your people are stressed and tired. How do you keep your team members from burning out while serving your growing customer base?
Tough Call

Tough Call: Too tough to be sick?

Your general manager views calling in sick as a sign of weakness—not common sense. What would you do?

Tough Call: Risk vs. Reward

A builder wants you to expand his credit so he can aggressively grow his business during this crisis. What would you do? 
Tough Call Showrooming

Tough Call: The Showroom Challenge

More customers are getting a feel for products in your showroom, then looking up the price on their phones and leaving. What would you do?
Tough Call

Tough Call: ‘Hey, I’m the customer’

Vendor consolidation has taken you from valued client to just another number. What would you do?
Copyright

Tough Call: The copyright conundrum

A photo that inadvertently made it onto your website has turned into a choice between a $3,000 payoff or a copyright lawsuit. What would you do?

Tough Call: The poaching problem

A big builder customer has poached two of your top people to work for him. What would you do?

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