Combilift has set the benchmark for mass production of customized innovative products according to Martin McVicar, Managing Director.
McVicar was speaking at the official opening of the new Combilift Global Headquarters. The new 500,000 square foot Global Headquarters and manufacturing facility will allow Combilift to double production.
Established in 1998, Combilift currently exports 98% of its products to 85 countries through its 250-strong international dealer network.
Martin McVicar, Managing Director, Combilift, attributes the company’s impressive growth to mass customization. “Mass customization is the new frontier for both the customer and the manufacturer. Increasingly customers are expecting products to be tailored to meet their needs. Forklift producers that offer customized products generally produce low volume, but Combilift is setting the benchmark by offering the mass production of tailored products, resulting in a strategic advantage for our customers. Traditional forklift manufacturers focus on high volume mass production of the same products. We evolve with our clients, producing new products each year.”
Since 1998 Combilift has been manufacturing customized products tailored to suit client requirements. “The flexibility in our new facility means that Combilift can continue to accommodate any customer request for a customized material handling solution,” says McVicar “Customer requirements are our standard. The new factory enables us to double production and remain focused on the needs of our customers and dealers. We have become much more than a forklift manufacturer and are transforming the transport and logistics sector with our innovative, space-spacing products.”
Combilift offers a free logistic and warehouse design service. Combi-Connect allows the customer to see the benefit a Combilift product will bring to their business. “Our engineers proactively design, plan and produce solutions in collaboration with our customers by offering material flow analysis and 3D animations. We work with customers to produce warehouse designs to visualise the capacity potential as well as the optimum flow of materials on their site.” says McVicar.
Combilift sees a growing demand for pedestrian trucks, driven by safety concerns where customers and/or employees are in the vicinity of operating forklifts according to McVicar. “It is Combilift’s intention to significantly expand its pedestrian forklift range as can be seen with the launch of the high lift capacity Combilift Powered Pallet Truck (Combi-PPT).”
Increase in jobs
Combilift is also investing in its workforce, adding high-level employment opportunities for skilled technicians, design engineers, logistics and supply chain specialists and those with mechanical and electrical mechatronics skills.
“The investment in people will enable Combilift to meet its ambitious growth plans,” says McVicar. We have employed an additional 230 people since we announced our plans for this factory in 2015. The combination of this state of the art production plant and a skilled workforce will allow us to double production within the next 5 years.”
The newly-built factory is set on a 100-acre site with room for expansion. With 11 acres of roof space, it is one of the largest manufacturing operations under one single roof in the Republic of Ireland.
Incorporating the latest manufacturing processes with a focus on sustainability, the new factory will enable Combilift to double its output in a single shift across all production lines, moving assembly lines produce a finished truck every 15 minutes.