Dallas Wholesale to distribute Versetta Stone

Versetta Stone
Versetta Stone will be distributed through Dallas Wholesale Distribution.

Dallas Wholesale (DW) Distribution, a family-owned and -operated two-step wholesale distributor of building materials and millwork, is expanding its product offering with the addition of Versetta Stone stone siding.

“We’re always looking for products that align with our customer base. Stone is a common cladding in our markets; however, most of our customers don’t service the masonry business, so we didn’t have a great option for them,” Matt Ellis, vice president of talent management & marketing at DW Distribution, said in a press release. “When we reviewed Boral Building Products’ Versetta Stone offering, we knew it made a lot of sense. It appeals to the dealer because they already sell siding—it’s a great add-on. For the builder, it offers both easy installation and a great look to boost their brand.”

DW Distribution will offer the full lineup of Versetta Stone—including three profiles (Tight-Cut, Ledgestone, and Carved Block) and all colors. Its three locations, Austin, Dallas, and Oklahoma City, serve most of Texas and Oklahoma, as well as parts of Louisiana, Arkansas, and New Mexico.

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“As a specialty products distributor in Texas and Oklahoma, DW is known for providing a lot of value and having great relationships,” said Austin Crawford, director of sales-West for Boral Building Products. “We are excited to have them as the newest Versetta Stone distributor and are looking forward to working closely with them to develop the markets they serve.”

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