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DEALER PROFILE: Innovating Outside the Box

Arrowhead Building Supply Trucks

Arrowhead also offers its customers Builders Club Rewards and an Arrowhead University program—a series of workshops throughout the year designed to educate its customers on new products and practices throughout the industry.

And to ensure that customers are receiving the best service from employees, Pogue explains that Arrowhead only hires individuals driven by achievement, not just monetary goals.

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“Good employees have an inner desire to succeed and to be the best,” Pogue says. “We work very hard to find people with that mindset and then hold onto them. People want to be happy, so we keep a very happy, teamwork-oriented workplace.”

Continued Success

As Arrowhead maintains its aggressive marketing approach to spread brand recognition, the company plans to not only update facilities in all locations, but it is also considering a new location within the next 18 months—and hopes to have another record year in 2014.
“Our sales goal for 2013 was to exceed performance of 2010, which was our last non-hailstorm year. We reached that goal with at least 25% new growth,” Pogue says.

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Since the building and remodeling industry have yet to return to prerecession levels, explains Pogue, the company has been able to increase its market share by getting a larger piece of a smaller pie. By continuing to add inventive services to customers, Arrowhead plans on attracting new customers while supplying them with unmatched value.

“Arrowhead Building Supply is one of the most recognized independent exterior building suppliers in the U.S.,” Pogue states. “We accomplished that by taking care of our local, smaller customers who all deserve our loyalty and respect. This we will never forget.”

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