As B2B eCommerce becomes increasingly essential in the Lumber and Building Materials (LBM) industry, many dealers face challenges in proving ROI and managing limited resources. The transition to online account tools and sales for your commercial buyers can seem daunting, often clouded by misconceptions and fears that it’s either too complex or only suited for DIYers and consumers.
In this insightful webinar, Beth PopNikolov, CEO of Venveo, and Chris Fisher, VP of the LBM Division at ECI, debunk common myths about ecommerce in the LBM sector and provide evidence-based insights from industry surveys, including LBM Journal’s “Real Issues. Real Answers” and more.
Key Topics:
- Unpacking Common Misconceptions: Understand and overcome the prevalent myths about ecommerce in the LBM industry.
- Proving ROI: Learn strategies to demonstrate the return on investment for ecommerce initiatives integrated with your ERP and POS.
- Navigating the Transition: Discover practical steps for implementing ecommerce effectively, even with limited resources.
- Calming Fears of Complexity: Gain confidence in overcoming perceived hurdles by simplifying the ecommerce process, showing that it’s achievable for all types of LBM businesses, regardless of size or technical expertise.
Watch this webinar replay, and equip yourself with the knowledge and tools needed to confidently embrace ecommerce and drive success in your LBM business.
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