GRAND RAPIDS, Mich. — Deckorators and Russin have entered an expanded partnership that will add product depth and sales support to the Northeast and Mid-Atlantic markets. Russin will add the new Deckorators Trailhead wood-plastic composite (WPC) decking to its Deckorators decking and railing distribution, and both companies will invest in additional sales staff to better service dealers from Maine to Virginia.
Deckorators Trailhead decking — an entry-level composite with a 25-year removal-and-replacement warranty — joins Deckorators mineral-based composite (MBC) decking in the Russin offering. This product expansion positions Russin as the premier distributor of these decking products throughout the Northeast. Russin will also carry Deckorators ALX aluminum railing along with the entire Deckorators outdoor living lineup.
“We’ve been impressed with Deckorators MBC decking in our first year together,” said Jordan Russin, co-president for Russin, which first partnered with Deckorators in 2019. “The addition of Trailhead decking presents a tremendous opportunity for our dealers to offer a leading-edge composite at a phenomenal price point. Working together in an expanded way ensures a singular market strategy for the benefit of our dealers.”
“Throughout my career I have worked with many distributors,” said Rick Preble, vice president of Deckorators. “Since innovation is our driving force for new products, we need the best distributor partners, and Russin’s service promise is ‘Beyond Ordinary,’ to say the least. I am so excited about this relationship.”