As LBM dealers continue to search out best practices for utilizing social media to their business’s advantage, many are looking to early adaptors who are experienced and willing to share to help others in the industry. This month, LBM Journal spoke with Kym Kelly, Owner/Operator of Cedar Country Lumber in Burlington, Wash., who shares how she manages social media for her company.
Do you use social media and digital marketing at your lumberyard? We’d love to share your story and help other dealers learn from your best practices. To participate in our Digital Case Studies series, email email@example.com.
Q: What social media platforms do you use?
A: We mainly use our Instagram and Facebook accounts. We also have accounts with Twitter, LinkedIn, StumbleUpon, Pinterest, and Google+ that we use to promote our blog.
Q: Which platform is your favorite and how does it benefit your company?
A: Instagram is definitely my favorite platform. It is easy to use and I’ve found that it has been very easy to find relevant people who are decision-makers that use the platform regularly.
Q: Who handles social media posts and marketing at Cedar Country?
A: I handle all of our social media accounts.
Q: How much time do you spend on social media each month?
A: I spend approximately 10 to 15 hours per month on social media.
Q: What is your monthly social media marketing budget? How does it differ between platforms?
A: As for paid advertising, we spend less than $50 per month on all of our social media platforms combined.
Q: Many of our readers are pro dealers selling primarily to contractors. How has social media helped you reach that audience?
A: Social media has helped us reach high-end custom builders who are directly outside of our local area in an extremely cost-effective way. And it is fun to find that we can reach new customers in new ways.
Q: What other advice do you have for dealers using social media?
A: If I were to give any advice on using social media to other dealers, I would definitely recommend that you keep it fun and somewhat personal. Develop relationships with your ideal target market by liking and commenting on their posts. People do business with people. Social media needs to be “social,” which is a two way street. There needs to be give and take in any relationship. This is also why I don’t use any social media cross-posting aps. Those are too impersonal.