Doug Asano, Michael Painchaud hired at Roseburg

Roseburg has announced the addition of two industry professionals to its commercial team. Doug Asano and Michel Painchaud have joined Roseburg Forest Products.

Doug Asano has accepted the position of director of sales excellence. He will focus on accelerating the sales transformation process within Roseburg. In this role, he will collaborate with the sales directors to improve sales operations and facilitate implementation of technology within the organization. Asano will be a member of Roseburg’s Commercial Leadership Team, led by Ashlee Cribb, SVP-chief commercial oifficer.

Asano spent 15 years with Huber Engineered Wood, where he held several executive positions, including leader of the sales, marketing and national accounts organizations. While at Huber, he was involved in numerous sales operations improvements, including sales career development programs and CRM implementation. He holds a Bachelor’s degree in economics and a Master’s in Business Administration from Dartmouth College.

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Michel Painchaud has accepted the position of business manager – Canada. He will focus on growing the client portfolio for Roseburg’s Pembroke MDF mill, located in Ontario, Canada. Additionally, Painchaud will collaborate with the business development group to continue building Roseburg’s millwork business. He will be part of the Industrial and OEM sales team led by Phil Pierot.

Painchaud started in the wood products industry in 1987. He worked with Flakeboard/Arauco for the past 30 years, most recently as northern sales manager, responsible for that company’s Canadian MDF mills. He holds a BAA degree with a marketing minor from the University of Quebec at Trois-Riviers Canada.

“I am excited to have the background, knowledge and leadership experience that Doug and Michel will bring to Roseburg,” Cribb said. “By adding this new talent to our commercial team, we continue to move toward our goal to create value for clients and make it easy to do business with Roseburg.”

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