E.C. Barton hires new marketing director

JONESBORO, Ark. — Kathyrn Baker has joined home improvement retailer E.C. Barton & Company as Marketing Director.

Baker

Baker will lead the innovative efforts in the company’s marketing, and will also support e-commerce, rebranding efforts, market segmentation and analysis, customer trends and forecasting, as well as marketing for new store concepts.

Baker most recently served as Director of Global Brand Marketing for Hilton Garden Inn, overseeing a successful brand refresh and repositioning for the second largest Hilton Hotels brand. She has been a leader and part of digital and social media marketing strategy for large organizations with experience evaluating marketing channels, and analyzing customer data.

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Her previous employment experience includes serving as Senior Brand Manager for the Goof Off line of cleaning products at W. M. Barr Company. She also spent six years with Arkansas-based Tyson Foods as a Senior Brand Manager.